When Twiss Up approached me to design their range of premixed cocktail cans, they sought a look that was not just a treat to the palate but also a feast for the eyes. My goal was to encapsulate the brand’s essence—craftsmanship, vibrancy, and the ability to stand out in the bustling market of canned beverages.
The design journey began with understanding Twiss Up's unique story—a blend of friendship, games, and serendipitous mixology that led to the creation of their first cocktail twist. Drawing inspiration from this narrative, I wanted the design to mirror the magic of their concoctions. Therefore, I chose a color palette that was both refreshing and vibrant—lush greens and bright yellows that evoke the tropical ingredients and spirited zest within each can.
The can's graphics were crafted to be bold and engaging, with a nod to the tropical. The use of vivid and contrasting colors was deliberate; they not only allure customers but also create a visual representation of the burst of flavors awaiting them. The lemon illustration is not merely a fruit depiction but a symbol of the fresh and zesty experience each sip promises.
I incorporated modern typography to reflect the brand's forward-thinking attitude, paired with a playful layout that invites curiosity and engagement. The label is clean yet captivating, with a clear message that speaks to the quality and innovation that Twiss Up embodies.
To ensure the cans would stand out on shelves, I focused on creating a design that was not just beautiful but also functional. Strategic use of color blocking makes it easily identifiable from a distance, while the fine detailing invites closer inspection, engaging the consumer on multiple levels.
Throughout the design process, it was crucial to maintain alignment with Twiss Up's core values: creating magical moments and empowering personal discovery. The finished product not only resonates with the brand's story but also serves as a beacon for those looking to find their 'twiss' in life. With these cans, every detail from visual appeal to tactile experience is an invitation to join Omarr, Dan, and Abdul on a journey of flavor exploration that promises to taste, quite literally, insane.
